The Importance of the Location for Your Daycare Franchise

You’ve heard it before, and for good reason. Location, location, location! When deciding on site selection for your franchising, location has a direct impact on your success. You need to take into consideration traffic, visibility, ease of access, and if your area meets your target market.

There is a lot to consider when looking into child care franchise opportunities, and the location of your business is a big one. Once you know the main things to focus on, location selection for your daycare will be easier. When selecting Ducklings Early Learning Center franchises, you get full site selection support for your new business venture. Ducklings facilities are placed in locations where families are willing to pay a little extra to accelerate their child’s education and development. We’ll help you to discover a location that meets our requirements and that is ideal for you to implement our business plan.

The right demographics to support your location

Success in any industry depends a great deal on who your ideal customers are and where and how they live. Socio-economic factors to take into consideration include: quality of area schools, average household income, volume of families, and the existence of competition. This kind of information will be critical to determining where your business will thrive.

Make sure you have the support of your franchise so you’re not going at this alone. Ducklings Early Learning Centers have been around for twenty five years and will share best practices with you to make the process as easy and successful as possible. Each of our locations are in a specific area defined by population, traffic patterns, and the community’s needs.


Customers want easy access to their child’s day care, so make sure your location has ample parking and is safe for smooth drop-offs and pick-ups. Traffic patterns and congestion are other factors to take into account.

Ample space

Take into consideration your outdoor play spaces when selecting your child care site as well. Is there ample room for playground equipment and space for the children to run around? Green space is just as important as your interior square footage. 

Ducklings offer indoor and outdoor play spaces, fully stocked libraries, technology in all classrooms, all in secure, modern buildings. We identify and evaluate the best real estate options in every region so you can get the best location to suit your needs and goals.

Visibility in the community

One of the best ways to grow your business is to have it be seen by as many potential customers as possible. This especially applies right before you open and are marketing to your surrounding area. Brand identification is a major plus when it comes to being new in the community, so if your building is in a high-traffic area you will be recognized and remembered.

There are a number of daycare franchise opportunities to choose from. Make sure you take into consideration the support you receive from the very beginning so you’re not thrown into this on your own. Look at location demographics, convenience, ample space, and visibility in the community when deciding on daycare franchises for sale.